The IIF in partnership with NorthFind Management will be offering a complimentary webinar on September 2 (3pm UTC / 11am EDT). Michael Gilliland, IIF Director, and Jonathon Karelse, CEO of NorthFind Management, will be the speakers for an interactive “fireside chat” on the application of Behavioral Economics in demand planning. This is part of the Foresight Webinar Series, and registration is free.

For a preview of the topics, see Jonathon’s article Mitigating Unconscious Bias in Forecasting in the 2021:Q2 issue of Foresight: The International Journal of Applied Forecasting, and his piece Solving for the Irrational: Why Behavioral Economics is the Next Big Idea in Demand Planning in Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning (Wiley, 2021). Michael Gilliland’s article, FVA: A Reality Check on Forecasting Practices, recently inducted into the Foresight Hall of Fame is available for free download.

To see Jonathon in action, take 30 minutes to watch his brilliant and entertaining International Symposium on Forecasting presentation, Trust but Verify: Using Behavioral Economics to Improve the Integration of Judgment in Forecasting.

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