Forecasting New Products and Services: Research and Applications
12-13 May 2016
Milano, Italy | Politecnico di Milano
Increasingly connected products and services have to fulfill more and more requirements and their development cycles risk to extend largely beyond planned market introduction. In this sense, forecasting activities can beneficially assist designers in terms of pinpointing the most relevant product/service attributes in a medium-long term. Similarly, forecasting methodologies are expected to provide indications about promising new customer needs to be satisfied.
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