Integrated Business Planning and Forecasting: Innovations to Drive Profitable Growth, December 2, 2020
Despite the hype, what we’ve been calling Integrated Business Planning (IBP) (also known as Advanced Sales and Operations Planning) is not delivering the value that global organizations need and expect. While it continues to fortify supply and demand balancing, IBP falls short of supporting profitable growth and operational excellence. What IBP should be is a process for aligning strategic, financial, operational, and commercial outcomes while enabling tradeoff decisions horizontally across functions, business units, and legal entities. This is all the more true in complex, global organizations.
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