Making Forecasts More Trustworthy

In this article, the authors, Simon Spavound and Nikolaos Kourentzes, argue that trustworthy forecasts have four key components – reliability, stability, intelligibility, and alignment with user needs – and they offer guidance on how organizations can adapt their perspectives and behaviors to achieve more trustworthy forecasts.

“The past decade has seen revolutionary changes in how companies are producing and consuming forecasts. The changes reflect the need to offer a wider range of products, to market through multiple channels, and to make operational decisions more frequently.”

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