Frequent Foresight authors, M. Sinan Gönül, Dilek Önkal, and Paul Goodwin, examine the latest research into the factors that instill trust in the work of the forecast providers.
“Mistrust is a serious problem for organizations. So much has been written about functional biases and misaligned incentives that one wonders how anyone can trust a forecast provider. Well, now we have some studies that shed new light on the factors that can build or impede trust in forecasting. In this article, Sinan, Dilek, and Paul discuss the latest research findings on the steps you can take to improve trust and reduce dysfunctional behavior in the forecast function. Their conclusions offer a check list of steps to eliminate or at least minimize the element of mistrust in your forecasts.”
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