Principles of Business Forecasting, published in July 2012 by Cengage, is a new book by Lancaster University Management School’s Robert Fildes and Keith Ord of Georgetown University.  Forecasting is important to almost all organisations, witness the problems encountered in the London 2012 Olympics. All too often it’s a topic that gets too little serious attention, both in business and management courses and also within organisations where it is much needed. The Ord/Fildes book serves both as a textbook for students and as a reference book for experienced forecasters in the many fields where forecasting is applied.

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