Volume 3, Issue 3-4 | International Journal of Forecasting

Volume 3 Issue 3-4, Pages 351-550 (1987)

articles 1 - 30

Forecasting in Marketing
edited by J. Scott Armstrong and Shelby McIntyre

Editorial

1.

Editorial
Pages 351
Armstrong, J. , McIntyre, S.
Abstract|Full Text Link|Online Supplements|Comment

2.

Referees for the special issue on forecasting in marketing
Pages 353-354

Abstract|Full Text Link|Online Supplements|Comment

Forecasting methods for marketing

3.

Forecasting methods for marketing
Pages 355-376
Scott Armstrong, J. , Brodie, R.J. , McIntyre, S.H.
Abstract|Full Text Link|Online Supplements|Comment

Section I: Behavioral and organizational perspectives

4.

Section I
Pages 377

Abstract|Full Text Link|Online Supplements|Comment

5.

Sales forecasting practices
Pages 379-391
Dalrymple, D.J.
Abstract|Full Text Link|Online Supplements|Comment

6.

Behavioral biases in new product forecasting
Pages 393-404
Tyebjee, T.T.
Abstract|Full Text Link|Online Supplements|Comment

7.

The use of multiple scenarios in sales forecasting
Pages 405-419
Schnaars, S.P. , Topol, M.T.
Abstract|Full Text Link|Online Supplements|Comment

Section II: Quantitative perspectives

8.

Section II
Pages 421

Abstract|Full Text Link|Online Supplements|Comment

9.

A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share
Pages 423-437
Brodie, R.J. , De Kluyver, C.A.
Abstract|Full Text Link|Online Supplements|Comment

10.

The Brodie and de Kluyver enigma
Pages 439
McIntyre, ShelbyH.
Abstract|Full Text Link|Online Supplements|Comment

11.

Misspecification and the inherent randomness of the model are at the heart of the Brodie and de Kluyver enigma
Pages 441-444
Bass, F.M.
Abstract|Full Text Link|Online Supplements|Comment

12.

Causal market share models in marketing
Pages 445-448
Wittink, D.R.
Abstract|Full Text Link|Online Supplements|Comment

13.

The sophistication of 'naive' modeling
Pages 449-451
Aaker, D.A. , Jacobson, R.
Abstract|Full Text Link|Online Supplements|Comment

14.

Marketing managers need more than forecasting accuracy
Pages 453-455
Erickson, G.M.
Abstract|Full Text Link|Online Supplements|Comment

15.

Conditions under which econometric models will outperform naive models
Pages 457-460
Hagerty, M.R.
Abstract|Full Text Link|Online Supplements|Comment

16.

Reply to the commentary
Pages 461-462
Brodie, R.J. , Cornelis, A. , de Kluyver
Abstract|Full Text Link|Online Supplements|Comment

17.

Forecasting the effect of an environmental change on market performance
Pages 463-478
P. Leone, R.
Abstract|Full Text Link|Online Supplements|Comment

18.

Forecasting sales response for multiple time horizons and temporally aggregated data
Pages 479-488
Yokum, J. , Wildt, A.R.
Abstract|Full Text Link|Online Supplements|Comment

19.

Confidence intervals
Pages 489-508
Makridakis, S. , Hibon, M. , Lusk, E. , Belhadjali, M.
Abstract|Full Text Link|Online Supplements|Comment

20.

Comment
Pages 509-510
Targett, D.
Abstract|Full Text Link|Online Supplements|Comment

21.

Reply
Pages 511

Abstract|Full Text Link|Online Supplements|Comment

Section III: Literature reviews

22.

Section III
Pages 513

Abstract|Full Text Link|Online Supplements|Comment

23.

An assessment of books relevant to forecasting in marketing
Pages 515-527
Cox, J.E.
Abstract|Full Text Link|Online Supplements|Comment

Book reviews

24.

Store location and store assessment research
Pages 529-530
Ingene, C.A.
Abstract|Full Text Link|Online Supplements|Comment

25.

Innovation diffusion models of new product acceptance
Pages 531-532
Schnaars, S.
Abstract|Full Text Link|Online Supplements|Comment

26.

Practical techniques of business forecasting
Pages 532-533
Geurts, M.D.
Abstract|Full Text Link|Online Supplements|Comment

27.

Forecasting for sales and material management
Pages 533-534
Meade, N.
Abstract|Full Text Link|Online Supplements|Comment

Research on forecasting

28.

Research on forecasting
Pages 535-544

Abstract|Full Text Link|Online Supplements|Comment

Indexes

29.

Author index
Pages 545-547

Full Text Link

30.

Subject index
Pages 549-550

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Volume 29

Volume 29, Issue 2
pp. 221-366
(April-June 2013)
Volume 29, Issue 1
pp. 1-220,A1-A2
(January-March 2013)

Volume 28

Volume 28, Issue 4
pp. 767-892
(October-December 2012)
Volume 28, Issue 3
pp. 557-766
(July-September 2012)
Volume 28, Issue 2
pp. 297-556
(April-June 2012)
Volume 28, Issue 1
pp. 1-296
(January-March 2012)

Volume 27

Volume 27, Issue 4
pp. 961-1282
(October-December 2011)
Volume 27, Issue 3
pp. 635-960
(July-September 2011)
Volume 27, Issue 2
pp. 197-634
(April-June 2011)
Volume 27, Issue 1
pp. 1-196
(January-March 2011)

Volume 26

Volume 26, Issue 4
pp. 627-936
(October-December 2010)
Volume 26, Issue 3
pp. 445-626
(July-September 2010)
Volume 26, Issue 2
pp. 211-444
(April-June 2010)
Volume 26, Issue 1
pp. 1-210
(January-March 2010)

Volume 25

Volume 25, Issue 4
pp. 639-850
(October-December 2009)
Volume 25, Issue 3
pp. 431-638
(July-September 2009)
Volume 25, Issue 2
pp. 215-430
(April-June 2009)
Volume 25, Issue 1
pp. 1-214
(January-March 2009)

Volume 24

Volume 24, Issue 4
pp. 561-792
(October-December 2008)
Volume 24, Issue 3
pp. 323-560
(July-September 2008)
Volume 24, Issue 2
pp. 189-322
(April-June 2008)
Volume 24, Issue 1
pp. 1-188
(January-March 2008)

Volume 23

Volume 23, Issue 4
pp. 533-736
(October-December 2007)
Volume 23, Issue 3
pp. 343-532
(July-September 2007)
Volume 23, Issue 2
pp. 159-342
(April-June 2007)
Volume 23, Issue 1
pp. 1-158
(January-March 2007)

Volume 22

Volume 22, Issue 4
pp. 637-836
(October-December 2006)
Volume 22, Issue 3
pp. 413-636
(July-September 2006)
Volume 22, Issue 2
pp. 203-412
(April-June 2006)
Volume 22, Issue 1
pp. 1-202
(January-March 2006)

Volume 21

Volume 21, Issue 4
pp. 623-808
(October-December 2005)
Volume 21, Issue 3
pp. 397-622
(July-September 2005)
Volume 21, Issue 2
pp. 199-396
(April-June 2005)
Volume 21, Issue 1
pp. i-vi,1-198,I-IV
(January-March 2005)

Volume 20

Volume 20, Issue 4
pp. i-iv,523-754,I-IV
(October-December 2004)
Volume 20, Issue 3
pp. i-iv,375-522,I-IV,CO3-CO4
(July-September 2004)
Volume 20, Issue 2
pp. 169-374
(April-June 2004)
Volume 20, Issue 1
pp. i-vi,1-168,I-II
(January-March 2004)

Volume 19

Volume 19, Issue 4
pp. 551-780
(October-December 2003)
Volume 19, Issue 3
pp. i-iv,339-548,I-IV
(July-September 2003)
Volume 19, Issue 2
pp. i-iv,161-338,I-II
(April-June 2003)
Volume 19, Issue 1
pp. i-vi,1-160,I-II
(January-March 2003)

Volume 18

Volume 18, Issue 4
pp. 487-704
(October-December 2002)
Volume 18, Issue 3
pp. i-iv,319-486,I-IV
(July-September 2002)
Volume 18, Issue 2
pp. 163-318
(April-June 2002)
Volume 18, Issue 1
pp. 1-162
(January-March 2002)

Volume 17

Volume 17, Issue 4
pp. 537-644
(October-December 2001)
Volume 17, Issue 3
pp. 329-536
(July-September 2001)
Volume 17, Issue 2
pp. 143-328
(April-June 2001)
Volume 17, Issue 1
pp. 1-142
(January-March 2001)

Volume 16

Volume 16, Issue 4
pp. 433-540
(October-December 2000)
Volume 16, Issue 3
pp. 293-432
(July-September 2000)
Volume 16, Issue 2
pp. 147-292
(April-June 2000)
Volume 16, Issue 1
pp. 1-146
(January-March 2000)

Volume 15

Volume 15, Issue 4
pp. 351-464
(October-December 1999)
Volume 15, Issue 3
pp. 227-350
(July-September 1999)
Volume 15, Issue 2
pp. 125-226
(April-January 1999)
Volume 15, Issue 1
pp. 1-124
(February-January 1999)

Volume 14

Volume 14, Issue 4
pp. 433-544
(December-January 1998)
Volume 14, Issue 3
pp. 303-432
(September-January 1998)
Volume 14, Issue 2
pp. 157-304
(June-January 1998)
Volume 14, Issue 1
pp. 1-156
(March-January 1998)

Volume 13

Volume 13, Issue 4
pp. 433-598
(December-February 1997)
Volume 13, Issue 3
pp. 303-431
(September-November 1997)
Volume 13, Issue 2
pp. 161-301
(June-August 1997)
Volume 13, Issue 1
pp. v,1-159
(March-May 1997)

Volume 12

Volume 12, Issue 4
pp. 439-574
(December-February 1996)
Volume 12, Issue 3
pp. 325-438
(September-November 1996)
Volume 12, Issue 2
pp. 193-323
(June-August 1996)
Volume 12, Issue 1
pp. 1-191
(March-May 1996)

Volume 11

Volume 11, Issue 4
pp. 501-610
(December-February 1995)
Volume 11, Issue 3
pp. 361-499
(September-November 1995)
Volume 11, Issue 2
pp. 197-359
(June-August 1995)
Volume 11, Issue 1
pp. v,1-196
(March-May 1995)

Volume 10

Volume 10, Issue 4
pp. 491-653
(December-February 1994)
Volume 10, Issue 3
pp. 387-490
(November-January 1994)
Volume 10, Issue 2
pp. 181-386
(September-November 1994)
Volume 10, Issue 1
pp. 1-179
(June-August 1994)

Volume 9

Volume 9, Issue 4
pp. 437-596
(December-February 1993)
Volume 9, Issue 3
pp. 295-435
(November-January 1993)
Volume 9, Issue 2
pp. 147-293
(August-October 1993)
Volume 9, Issue 1
pp. 1-145
(April-June 1993)

Volume 8

Volume 8, Issue 4
pp. 543-662
(December-February 1992)
Volume 8, Issue 3
pp. 289-542
(November-January 1992)
Volume 8, Issue 2
pp. 135-287
(October-December 1992)
Volume 8, Issue 1
pp. 1-133
(June-August 1992)

Volume 7

Volume 7, Issue 4
pp. 409-566
(March-May 1992)
Volume 7, Issue 3
pp. 257-408
(November-January 1991)
Volume 7, Issue 2
pp. 123-255
(August-October 1991)
Volume 7, Issue 1
pp. 1-122
(May-July 1991)

Volume 6

Volume 6, Issue 4
pp. 449-596
(December-February 1990)
Volume 6, Issue 3
pp. 283-447
(October-December 1990)
Volume 6, Issue 2
pp. 149-282
(July-September 1990)
Volume 6, Issue 1
pp. 1-147
(1990)

Volume 5

Volume 5, Issue 4
pp. 467-644
(1989)
Volume 5, Issue 3
pp. 303-465
(1989)
Volume 5, Issue 2
pp. 155-301
(1989)
Volume 5, Issue 1
pp. 1-153
(1989)

Volume 4

Volume 4, Issue 4
pp. 515-637
(1988)
Volume 4, Issue 3
pp. 321-514
(1988)
Volume 4, Issue 2
pp. 171-319
(1988)
Volume 4, Issue 1
pp. 1-169
(1988)

Volume 3

Volume 3, Issue 3-4
pp. 351-550
(1987)
Volume 3, Issue 2
pp. 187-350
(1987)
Volume 3, Issue 1
pp. 1-185
(1987)

Volume 2

Volume 2, Issue 4
pp. 397-519
(1986)
Volume 2, Issue 3
pp. 257-395
(1986)
Volume 2, Issue 2
pp. 131-256
(1986)
Volume 2, Issue 1
pp. 1-130
(1986)

Volume 1

Volume 1, Issue 4
pp. 309-321
(1985)
Volume 1, Issue 3
pp. 195-306
(1985)
Volume 1, Issue 2
pp. 81-193
(1985)
Volume 1, Issue 1
pp. 1-80
(1985)

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